Seth Godin Quotes
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The enemy of fear is creativity.
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Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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Mass attention is almost unattainable and it's not clear that you want it.
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Learning is not done to you, it is something you choose to do.
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Tell your lizard (brain) to shut up.
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I've never once met a successful blogger who questioned the personal value of what she did.
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Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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What we most need in our lives, though, is something worth doing, worth it because we care.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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The only way to consistently grow in B2B is to be better than very good.
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Competence is the enemy of change!
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else.
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Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.