Seth Godin Quotes
-
Tell your lizard (brain) to shut up.
-
The devil doesn't need an advocate. The brave need supporters, not critics
-
Mass attention is almost unattainable and it's not clear that you want it.
-
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
-
The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
-
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
-
If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
-
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
-
The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
-
If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
-
I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
-
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
-
Waiting for perfect is never as smart as making progress.
-
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
-
The only way to consistently grow in B2B is to be better than very good.
-
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
-
If you are wiling to do something that might not work, you are closer to being an artist.
-
The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
-
It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
-
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
-
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
-
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
-
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
-
No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.