Seth Godin Quotes
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I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
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Don't waste time looking for a better pencil: learn to write better.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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I've never once met a successful blogger who questioned the personal value of what she did.
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Ideas don't get smaller when they're shared, they get bigger.
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Making promises and keeping them is a great way to build a brand.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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We are too focused on avoiding criticism and not enough on making a difference.
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The only way to consistently grow in B2B is to be better than very good.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
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Art changes posture and posture changes innocent bystanders.
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Initiative is the privilege of picking yourself.
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Anything worth achieving in life has a dip
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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A product for everyone rarely reaches much of anyone.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.