Seth Godin Quotes
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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The status quo is leaving the building, and quickly.
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Be personal. Be relevant. Be specific.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Learning is not done to you, it is something you choose to do.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else.
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Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
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Tell your lizard (brain) to shut up.
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The only way to consistently grow in B2B is to be better than very good.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Mass attention is almost unattainable and it's not clear that you want it.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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No niche is too small if it's yours.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.