Seth Godin Quotes
-
By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
-
You gain converts by winning at something the existing provider didn't think was so important.
-
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
-
If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
-
The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
-
The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
-
Strategic quitting is the secret of successful organizations
-
Art is not in the ...eye of the beholder. It's in the soul of the artist.
-
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
-
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
-
Competence is the enemy of change!
-
Initiative is the privilege of picking yourself.
-
You don't launch a popular blog, you build one.
-
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
-
We fail when we give up too soon.
-
If you're not upsetting anyone, you're not changing the status quo.
-
I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
-
If you can't sell to 1 in 1000, why market to a million?
-
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
-
No niche is too small if it's yours.
-
Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
-
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
-
Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
-
Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.