Seth Godin Quotes
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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The future of marketing is leadership
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Doing justice to the work is your task, not setting a world record.
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The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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No niche is too small if it's yours.
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The only way to consistently grow in B2B is to be better than very good.
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Ideas don't get smaller when they're shared, they get bigger.
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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
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Competence is the enemy of change!
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Too often, we don't give people the opportunity to fill in the blanks.
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Don't save the canary. Fix the coal mine.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
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Marketing is no longer about the stuff that you male, but about the stories you tell.