Seth Godin Quotes
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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The future of marketing is leadership
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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Don't waste time looking for a better pencil: learn to write better.
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I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
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I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.
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The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
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Initiative is the privilege of picking yourself.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
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The only way to consistently grow in B2B is to be better than very good.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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Competence is the enemy of change!
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Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Art changes posture and posture changes innocent bystanders.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Don't wait to be picked. Pick yourself.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.