Seth Godin Quotes
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Someone can always do your job a little better or faster or cheaper than you can.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Catering to the passionate is exactly what you should do.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Don't save the canary. Fix the coal mine.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Strategic quitting is the secret of successful organizations
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
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Art is not in the ...eye of the beholder. It's in the soul of the artist.