Seth Godin Quotes
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The enemy of fear is creativity.
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If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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The devil doesn't need an advocate. The brave need supporters, not critics
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Tell your lizard (brain) to shut up.
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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Competence is the enemy of change!
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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There's no map for being an artist.
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If you are wiling to do something that might not work, you are closer to being an artist.
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The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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The only way to consistently grow in B2B is to be better than very good.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.