Seth Godin Quotes
-
Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
-
The devil doesn't need an advocate. The brave need supporters, not critics
-
Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
-
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
-
People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
-
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
-
Tell your lizard (brain) to shut up.
-
The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
-
Learning is not done to you, it is something you choose to do.
-
You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
-
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
-
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
-
Mass attention is almost unattainable and it's not clear that you want it.
-
You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
-
In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
-
I've never once met a successful blogger who questioned the personal value of what she did.
-
Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.
-
The only way to consistently grow in B2B is to be better than very good.
-
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
-
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
-
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
-
The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
-
Waiting for perfect is never as smart as making progress.
-
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.