Seth Godin Quotes
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Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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Competence is the enemy of change!
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The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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The status quo is leaving the building, and quickly.
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Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
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The enemy of fear is creativity.
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If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
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The only way to consistently grow in B2B is to be better than very good.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Learning is not done to you, it is something you choose to do.
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Mass attention is almost unattainable and it's not clear that you want it.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else.
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Tell your lizard (brain) to shut up.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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I've never once met a successful blogger who questioned the personal value of what she did.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.