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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin -
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Seth Godin
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
Seth Godin -
The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
Seth Godin -
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
Seth Godin -
The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
Seth Godin -
No niche is too small if it's yours.
Seth Godin -
You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
Seth Godin
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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
Seth Godin -
A product for everyone rarely reaches much of anyone.
Seth Godin -
Marketing is no longer about the stuff that you male, but about the stories you tell.
Seth Godin -
Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
Seth Godin -
Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
Seth Godin -
Making promises and keeping them is a great way to build a brand.
Seth Godin
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If you think cat food is for cats, how come it doesn't come in mouse flavor?
Seth Godin -
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
Seth Godin -
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
Seth Godin -
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Seth Godin -
If you work in an urgent-only culture, the only solution is to make the right things urgent.
Seth Godin -
It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
Seth Godin -
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
Seth Godin -
It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
Seth Godin -
The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
Seth Godin