Seth Godin Quotes
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Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
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Art changes posture and posture changes innocent bystanders.
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If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Someone can always do your job a little better or faster or cheaper than you can.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Waiting for perfect is never as smart as making progress.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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I've never once met a successful blogger who questioned the personal value of what she did.
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The devil doesn't need an advocate. The brave need supporters, not critics
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Action or inaction are both forms of leadership and standard setting.
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Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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Catering to the passionate is exactly what you should do.