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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
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Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Art changes posture and posture changes innocent bystanders.
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You gain converts by winning at something the existing provider didn't think was so important.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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We fail when we give up too soon.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Initiative is the privilege of picking yourself.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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The only way to consistently grow in B2B is to be better than very good.
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If you have no wish, how can it possibly come true?
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Strategic quitting is the secret of successful organizations
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By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
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Just start. Start now. Fail often. Enjoy the ride.
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If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.