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And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
Seth Godin
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Kickstarter isn't a profit center, it's an organizer and an instigator.
Seth Godin
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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth Godin
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
Seth Godin
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
Seth Godin
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Someone can always do your job a little better or faster or cheaper than you can.
Seth Godin
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
Seth Godin
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Be personal. Be relevant. Be specific.
Seth Godin
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The devil doesn't need an advocate. The brave need supporters, not critics
Seth Godin
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Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.
Seth Godin
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
Seth Godin
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
Seth Godin
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
Seth Godin
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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
Seth Godin
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Seth Godin
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
Seth Godin
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It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
Seth Godin
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
Seth Godin
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Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.
Seth Godin
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The status quo is leaving the building, and quickly.
Seth Godin
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin
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The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
Seth Godin
