Seth Godin Quotes
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Increasingly, there are only two kinds of companies: brave and dead.
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Catering to the passionate is exactly what you should do.
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The future of marketing is leadership
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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All the good things in my career are a direct descendant of what I did and learned at camp
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Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
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Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
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The cost of being wrong is less than the cost of doing nothing.
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Someone can always do your job a little better or faster or cheaper than you can.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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You are not your resume, you are your work.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.