Seth Godin Quotes
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...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.
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The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.
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You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Sharing an idea you care about is a generous way to change your world for the better.
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Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.
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It's easy to pretend expertise when there's no data to contradict you.
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If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Dig your well before you're thirsty.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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The less people know, the more they yell.
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The reason social media is so difficult for most organizations: It’s a process, not an event.
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What if getting bigger isn't the point? What if you merely got better?
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.