Seth Godin Quotes
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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It's easy to pretend expertise when there's no data to contradict you.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.
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Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
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Dig your well before you're thirsty.
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Increasingly, there are only two kinds of companies: brave and dead.
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Sharing an idea you care about is a generous way to change your world for the better.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Piracy is not the problem, obscurity is.
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If it scares you, it might be a good thing to try.
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Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable...It's uncomfortable to stand up in front of strangers. It's uncomfortable to propose an idea that might fail. It's uncomfortable to challenge the status quo. It's uncomfortable to resist the urge to settle...If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.
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Taking delight in the journey takes confidence. It pushes the envelope of design.
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Popular is not the same important, or often, not the same as good.
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Winners quit all the time. They just quit the right stuff at the right time.
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The innovator creates a business where they are making money, even when they sleep.