Seth Godin Quotes
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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It's easy to pretend expertise when there's no data to contradict you.
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Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Dig your well before you're thirsty.
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The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.
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Sharing an idea you care about is a generous way to change your world for the better.
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Piracy is not the problem, obscurity is.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
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If it scares you, it might be a good thing to try.
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Increasingly, there are only two kinds of companies: brave and dead.
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Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
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The innovator creates a business where they are making money, even when they sleep.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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What if getting bigger isn't the point? What if you merely got better?