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The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.
Seth Godin
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
Seth Godin
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Sharing an idea you care about is a generous way to change your world for the better.
Seth Godin
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Fear for a linchpin is a clue that you're getting close to doing something important.
Seth Godin
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
Seth Godin
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Seth Godin
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
Seth Godin
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...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.
Seth Godin
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If it scares you, it might be a good thing to try.
Seth Godin
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What if getting bigger isn't the point? What if you merely got better?
Seth Godin
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The reason social media is so difficult for most organizations: It’s a process, not an event.
Seth Godin
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The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.
Seth Godin
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Seth Godin
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
Seth Godin
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We notice what we choose to notice.
Seth Godin
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Seth Godin
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You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.
Seth Godin
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You can't have good ideas unless you're willing to generate a lot of bad ones.
Seth Godin
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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
Seth Godin
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth Godin
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Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.
Seth Godin
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Just start. Start now. Fail often. Enjoy the ride.
Seth Godin
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
Seth Godin
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
Seth Godin
