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If it scares you, it might be a good thing to try.
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Popular is not the same important, or often, not the same as good.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Taking delight in the journey takes confidence. It pushes the envelope of design.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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What if getting bigger isn't the point? What if you merely got better?
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Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
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Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
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Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable...It's uncomfortable to stand up in front of strangers. It's uncomfortable to propose an idea that might fail. It's uncomfortable to challenge the status quo. It's uncomfortable to resist the urge to settle...If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.
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The innovator creates a business where they are making money, even when they sleep.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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The less people know, the more they yell.
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Piracy is not the problem, obscurity is.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Dig your well before you're thirsty.
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The reason social media is so difficult for most organizations: It’s a process, not an event.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
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Winners quit all the time. They just quit the right stuff at the right time.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it