Seth Godin Quotes
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Things that look like shortcuts are actually detours (disguised as less work).
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.
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What people want is the extra, the emotional bonus they get when they buy something they love.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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No organization ever created an innovation. People innovate, not companies.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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As you've probably discovered, great work makes us uncomfortable.
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The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.
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The challenge with being an initiator of projects is that you are never, ever done.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.
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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.