Seth Godin Quotes
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The future of marketing is leadership
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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The status quo is leaving the building, and quickly.
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Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.
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Mass attention is almost unattainable and it's not clear that you want it.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
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I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Tell your lizard (brain) to shut up.
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Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
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If you have no wish, how can it possibly come true?
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Just start. Start now. Fail often. Enjoy the ride.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.