Seth Godin Quotes
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Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The status quo is leaving the building, and quickly.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Don't find customers for your products, find products for your customers.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Quit or be exceptional. Average is for losers.
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If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Tell your lizard (brain) to shut up.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Just start. Start now. Fail often. Enjoy the ride.
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If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
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Mass attention is almost unattainable and it's not clear that you want it.
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Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
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The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.