Seth Godin Quotes
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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The devil doesn't need an advocate. The brave need supporters, not critics
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
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Someone can always do your job a little better or faster or cheaper than you can.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Action or inaction are both forms of leadership and standard setting.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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You gain converts by winning at something the existing provider didn't think was so important.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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No niche is too small if it's yours.
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We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.