Seth Godin Quotes
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The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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The best marketing strategy is to destroy your industry before your competition does.
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There's no map for being an artist.
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Action or inaction are both forms of leadership and standard setting.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
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You don't launch a popular blog, you build one.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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Don't save the canary. Fix the coal mine.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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Market-driven design builds the success of the product's marketing into the product itself.
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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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The question is not Will you succeed? but rather, Will you matter?
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.
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Initiative is the privilege of picking yourself.