Seth Godin Quotes
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Market-driven design builds the success of the product's marketing into the product itself.
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You don't launch a popular blog, you build one.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Action or inaction are both forms of leadership and standard setting.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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The best marketing strategy is to destroy your industry before your competition does.
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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If you are wiling to do something that might not work, you are closer to being an artist.
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You gain converts by winning at something the existing provider didn't think was so important.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
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Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Initiative is the privilege of picking yourself.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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Strategic quitting is the secret of successful organizations
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I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.