Seth Godin Quotes
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It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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You can be right or you can have empathy. You can't do both.
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Great marketers don't make stuff. They make meaning.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Just start. Start now. Fail often. Enjoy the ride.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Competent people are the most resistant to change
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Making promises and keeping them is a great way to build a brand.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
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Anything worth achieving in life has a dip
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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If you have no wish, how can it possibly come true?
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.