Seth Godin Quotes
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Competent people are the most resistant to change
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.
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Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
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Making promises and keeping them is a great way to build a brand.
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Anything worth achieving in life has a dip
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No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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You can be right or you can have empathy. You can't do both.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else.
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The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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If you think cat food is for cats, how come it doesn't come in mouse flavor?
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The first step toward becoming extraordinary is, of course, to stop being ordinary.