Seth Godin Quotes
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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There's no map for being an artist.
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We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
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Action or inaction are both forms of leadership and standard setting.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Marketing is a contest for people's attention.
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Market-driven design builds the success of the product's marketing into the product itself.
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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
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The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
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The best marketing strategy is to destroy your industry before your competition does.