Seth Godin Quotes
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If the game is designed for you to lose, don't play that game. Play a different one.
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Surprise and differentiation have far more impact than noise does.
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Permission marketing is marketing without interruptions.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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When you put your ideas in the world, then, and only then, do you know if they're real.
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Every revolution destroys the average middle first and most savagely.
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
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The way you make something happen is to do something that a fool could screw up.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Big ideas are little ideas that no-one killed too soon.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Marketing is a contest for people's attention.
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If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.
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I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
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Mass marketing means appealing to the masses which means appealing to the average.
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The big win is when you refuse to settle for average or mediocre.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
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Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.