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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Seth Godin
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Figure out the people part and the technology gets a whole lot simpler.
Seth Godin
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
Seth Godin
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
Seth Godin
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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The resistance is not something to be avoided, it's something to seek out.
Seth Godin
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth Godin
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Authenticy in marketing is telling a story people want to hear.
Seth Godin
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
Seth Godin
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
Seth Godin
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Seth Godin
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
Seth Godin
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
Seth Godin
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The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
Seth Godin
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The big win is when you refuse to settle for average or mediocre.
Seth Godin
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Seth Godin
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We don't become mediocre all at once, and we rarely do it on purpose.
Seth Godin
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You can't win by being more average than average.
Seth Godin
