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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
Seth Godin
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The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact . . . those people have goals.
Seth Godin
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The instinct to produce great work doesn't require a fancy notebook.
Seth Godin
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth Godin
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
Seth Godin
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If you're not upsetting anyone, you're not changing the status quo.
Seth Godin
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth Godin
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The big win is when you refuse to settle for average or mediocre.
Seth Godin
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Figure out the people part and the technology gets a whole lot simpler.
Seth Godin
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Art is the act of navigating without a map.
Seth Godin
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The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
Seth Godin
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Seth Godin
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
Seth Godin
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You can't win by being more average than average.
Seth Godin
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Making promises and keeping them is a great way to build a brand.
Seth Godin
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Authenticy in marketing is telling a story people want to hear.
Seth Godin
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
Seth Godin
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Dreams are difficult to build and easy to destroy.
Seth Godin
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Seth Godin
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I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
Seth Godin
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
Seth Godin
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
Seth Godin
