Seth Godin Quotes
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Here's the thing: The book that will most change your life is the book you write.
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You don't have to settle. It's a choice you get to make every day.
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Marketing is a contest for people's attention.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
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Mass marketing means appealing to the masses which means appealing to the average.
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Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
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Surprise and differentiation have far more impact than noise does.
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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Learning is not done to you, it is something you choose to do.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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We don't become mediocre all at once, and we rarely do it on purpose.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.