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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth Godin
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The organizations of the future are filled with smart, fast, flexible people on a mission
Seth Godin
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
Seth Godin
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
Seth Godin
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Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
Seth Godin
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
Seth Godin
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
Seth Godin
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
Seth Godin
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
Seth Godin
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Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do.
Seth Godin
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What I mean by art is the human act of doing something that connects us to someone else
Seth Godin
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Successful people are the ones who are breaking the rules.
Seth Godin
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The only purpose of starting is to finish
Seth Godin
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
Seth Godin
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
Seth Godin
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Art is what we're doing when we do our best work.
Seth Godin
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Seth Godin
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So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
Seth Godin
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Permission marketing is marketing without interruptions.
Seth Godin
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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
Seth Godin
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
Seth Godin
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Anyone who says failure is not an option has also ruled out innovation.
Seth Godin
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
Seth Godin
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We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.
Seth Godin
