Seth Godin Quotes
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Permission marketing is marketing without interruptions.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.
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Art is what we're doing when we do our best work.
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Copy, not from your industry, from others. You have to go where there is no competition.
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Leadership is a choice. It's the choice not to do nothing.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Anyone who says failure is not an option has also ruled out innovation.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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The only purpose of customer service is to change feelings.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
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If you can’t state your position in eight words, you don’t have a position.
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New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.