Seth Godin Quotes
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Caring, it turns out, is a competitive advantage, and one that takes effort, not money.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Leadership is a choice. It's the choice not to do nothing.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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What I mean by art is the human act of doing something that connects us to someone else
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Not adding value is the same as taking it away.
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The big win is when you refuse to settle for average or mediocre.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
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When you put your ideas in the world, then, and only then, do you know if they're real.
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Copy, not from your industry, from others. You have to go where there is no competition.
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My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.
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Saying no to loud people gives you the resources to say yes to important opportunities.