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Design is the last great competitive advantage.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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If you can raise money, you're never going to have trouble getting a job.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Creating art is a habit, one that we practice daily or hourly until we get good at it
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Be with the ones you love and the ones that love you. Ignore everyone else.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Art is what we're doing when we do our best work.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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By the time there is a case study about your industry, you are already too late.
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Speak up. Not just tomorrow, but every day.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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You can't win by being more average than average.
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As soon as we associate reading with a test, we've missed the point.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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The people who are the best in the world specialize at getting really good at the questions they don't know.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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The reason they want you to fit in... is that once you do, then they can ignore you.
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Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
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The only path to amazing runs directly through not-yet-amazing
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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I'm not a psychopath-I'm wearing a tie!