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Your history of work is as important as the work you'll do tomorrow.
Seth Godin
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth Godin
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
Seth Godin
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Our cultural instinct is to wait to get picked. No one is going to pick you. Pick yourself.
Seth Godin
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A brand that stands for what all brands stand for stands for nothing much.
Seth Godin
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Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
Seth Godin
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We're all born creative, it takes a little while to become afraid.
Seth Godin
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
Seth Godin
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Change almost never fails because it's too early. It almost always fails because it's too late.
Seth Godin
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Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer
Seth Godin
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What you do for a living is not be creative, what you do for a living is ship.
Seth Godin
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
Seth Godin
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Big ideas are little ideas that no-one killed too soon.
Seth Godin
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The opposite of coherent is interesting.
Seth Godin
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The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.
Seth Godin
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth Godin
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Following the well-lit path, offers little in the way of magic.
Seth Godin
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Not adding value is the same as taking it away.
Seth Godin
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Saying no to loud people gives you the resources to say yes to important opportunities.
Seth Godin
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Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.
Seth Godin
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Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin
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You don't make art after you become an artist. You become an artist by ceaselessly making art.
Seth Godin
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The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
Seth Godin
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
Seth Godin
