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A brand that stands for what all brands stand for stands for nothing much.
Seth Godin
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Our cultural instinct is to wait to get picked. No one is going to pick you. Pick yourself.
Seth Godin
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
Seth Godin
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We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
Seth Godin
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
Seth Godin
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
Seth Godin
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Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.
Seth Godin
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Seth Godin
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Earn trust, earn trust, earn trust. Then you can worry about the rest.
Seth Godin
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Practice works because practice gives us a chance to relax enough to make smart choices.
Seth Godin
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
Seth Godin
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The way you make something happen is to do something that a fool could screw up.
Seth Godin
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You don't make art after you become an artist. You become an artist by ceaselessly making art.
Seth Godin
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We're all born creative, it takes a little while to become afraid.
Seth Godin
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Leaders who set out to give are more productive than leaders who seek to get.
Seth Godin
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth Godin
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You can game the social media in the short run, but not for long.
Seth Godin
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When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth Godin
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Seth Godin
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Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.
Seth Godin
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Good marketers tell a story.
Seth Godin
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
Seth Godin
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
Seth Godin
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Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.
Seth Godin
