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As soon as we associate reading with a test, we've missed the point.
Seth Godin
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.
Seth Godin
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Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
Seth Godin
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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
Seth Godin
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Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer
Seth Godin
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The opposite of coherent is interesting.
Seth Godin
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Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.
Seth Godin
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth Godin
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The ONLY thing leaders have in common is the shared decision to lead.
Seth Godin
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Seth Godin
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How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.
Seth Godin
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The real power of tribes has nothing to do with the Internet and everything to do with people.
Seth Godin
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If you hear my idea and dont believe it , thats not your fault its mine.
Seth Godin
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At the heart of art is learning to see
Seth Godin
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Seth Godin
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Every revolution destroys the average middle first and most savagely.
Seth Godin
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If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin
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One way to work the system is to work the system. The other way is to refuse to work it.
Seth Godin
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Seth Godin
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Practice works because practice gives us a chance to relax enough to make smart choices.
Seth Godin
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We don't need more stuff, we need more humanity.
Seth Godin
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Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Seth Godin
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The world is begging for you to lead.
Seth Godin
