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For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek
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In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.
Simon Sinek
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.
Simon Sinek
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I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
Simon Sinek
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A friend is an emotional bond, just like friendship is a human experience.
Simon Sinek
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The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.
Simon Sinek
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I'm a messenger. I'm one piece of a giant jigsaw puzzle.
Simon Sinek
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The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
Simon Sinek
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What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.
Simon Sinek
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I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
Simon Sinek
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Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.
Simon Sinek
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Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
Simon Sinek
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TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Simon Sinek
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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
Simon Sinek
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Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.
Simon Sinek
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Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon Sinek
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Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
Simon Sinek
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Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon Sinek
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We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.
Simon Sinek
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A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
Simon Sinek
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Confidence is believing in yourself. Arrogance is telling others youre better than they are. Confidence inspires. Arrogance destroys.
Simon Sinek
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Leadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.
Simon Sinek
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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
Simon Sinek
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We can make up for lost money, but we can't make up for lost time.
Simon Sinek
