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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
Simon Sinek
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Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon Sinek
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A small team, committed to a cause bigger than themselves, can achieve absolutely anything.
Simon Sinek
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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
Simon Sinek
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When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek
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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
Simon Sinek
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A friend is an emotional bond, just like friendship is a human experience.
Simon Sinek
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I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
Simon Sinek
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If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity.
Simon Sinek
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When we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.
Simon Sinek
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If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.
Simon Sinek
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I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets.
Simon Sinek
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.
Simon Sinek
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I'm interested in the innovator and the early adopter.
Simon Sinek
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What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
Simon Sinek
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Customers will never love a company until its employees love it first.
Simon Sinek
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For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek
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TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Simon Sinek
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The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."
Simon Sinek
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I don't care about preaching to the converted.
Simon Sinek
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Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.
Simon Sinek
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Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
Simon Sinek
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
Simon Sinek
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A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
Simon Sinek
