Simon Sinek Quotes
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For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
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The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
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The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.
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If our leaders are to enjoy the trappings of their position in the hierarchy, then we expect them to offer us protection. The problem is, for many of the overpaid leaders, we know that they took the money and perks and didn’t offer protection to their people. In some cases, they even sacrificed their people to protect or boost their own interests. This is what so viscerally offends us. We only accuse them of greed and excess when we feel they have violated the very definition of what it means to be a leader.
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Authorities act with themselves in mind. Leaders act with others in mind. Authorities take. Leaders give. Authorities die. Leaders live on.
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In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.
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The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
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The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.
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Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
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I've been dogmatic to use myself as a case study.
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If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
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Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
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I don't have to convince everybody in the room. I just need a critical mass of the people in the room.
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Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.
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We become leaders when we accept the responsibility to protect those in our care.
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I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
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Innovation is not born from the dream, innovation is born from the struggle
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Leadership is not about being in charge. Leadership is about taking care of those in your charge.
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Leaders are the ones who have the courage to go first, to put themselves at personal risk to open a path for others to follow.
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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
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Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
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I think most people are inherently interested in how their brain works, in what makes them tick.
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What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.
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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.