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For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek
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In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.
Simon Sinek
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I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
Simon Sinek
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What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.
Simon Sinek
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Our struggles are the short term lessons we learn to achieve long term success.
Simon Sinek
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Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
Simon Sinek
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A friend is an emotional bond, just like friendship is a human experience.
Simon Sinek
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The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.
Simon Sinek
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.
Simon Sinek
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Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.
Simon Sinek
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Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon Sinek
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Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.
Simon Sinek
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Leadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.
Simon Sinek
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True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.
Simon Sinek
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Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon Sinek
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TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Simon Sinek
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We can make up for lost money, but we can't make up for lost time.
Simon Sinek
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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
Simon Sinek
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When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek
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Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
Simon Sinek
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Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
Simon Sinek
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Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
Simon Sinek
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If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.
Simon Sinek
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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
Simon Sinek
