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We don’t do business with companies. We do business with people.
Simon Sinek
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The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.
Simon Sinek
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The big picture doesn't just come from distance; it also comes from time.
Simon Sinek
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Ideas are like dreams; they will disappear unless we record them. Write a book, a blog, build a company, anything that makes the ideas real.
Simon Sinek
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Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities.
Simon Sinek
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More often than not when we do not like our work, it's not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually.
Simon Sinek
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Average companies give their people something to work on. The most innovative organizations give their people something to work toward.
Simon Sinek
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A movement only exists when people are inspired to move, to do something, to make the cause their own.
Simon Sinek
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Simon Sinek
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Good marketing speaks to human beings - the way human beings understand and take in information.
Simon Sinek
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I never imagined I'd write a book.
Simon Sinek
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Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me.
Simon Sinek
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When a player has a slump, we do not trade them, we coach them. It is the same with our employees.
Simon Sinek
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Employees represent an opportunity to inspire not a burden to carry.
Simon Sinek
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Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
Simon Sinek
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When we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.
Simon Sinek
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If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.
Simon Sinek
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If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.
Simon Sinek
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A leader should not take credit when things go right if they are not willing to accept responsibility when things go wrong.
Simon Sinek
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It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.
Simon Sinek
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Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.
Simon Sinek
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Customers will never love a company until its employees love it first.
Simon Sinek
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Leadership is like parenting.
Simon Sinek
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Success comes when we wake up every day in that never-ending pursuit of why we do what we do.
Simon Sinek
