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Anyone can sell product by dropping their prices, but it does not breed loyalty.
Simon Sinek
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The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'
Simon Sinek
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Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.
Simon Sinek
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If a movement is to have an impact it must belong to those who join it, not those who lead it.
Simon Sinek
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We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
Simon Sinek
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Work requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
Simon Sinek
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I would never find myself or unlikely to find myself in a room where I have a skeptic who brought me in. But I very often am in a situation somebody who's there who didn't invite me was a skeptic. That happens all the time.
Simon Sinek
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I go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal.
Simon Sinek
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When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results, so that the people remain and feel safe and feel like they belong, remarkable things happen.
Simon Sinek
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I've been dogmatic to use myself as a case study.
Simon Sinek
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Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
Simon Sinek
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The worst leaders are the once that think they have to know as much or more than the people who work with them. The best leaders are the once who know that their employees know hell of a lot more than what they know and willing to admit it whilst expressing the value of their employees.
Simon Sinek
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Leadership is not a license to do less. Leadership is a responsibility to do more
Simon Sinek
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The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Simon Sinek
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A true friend is someone with whom protocol is no longer necessary.
Simon Sinek
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When a player has a slump, we do not trade them, we coach them. It is the same with our employees.
Simon Sinek
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Progress is more important than perfection.
Simon Sinek
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If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.
Simon Sinek
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Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon Sinek
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New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them
Simon Sinek
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A team is not a group of people that work together. A team is a group of people that trust each other.
Simon Sinek
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I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.
Simon Sinek
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We don’t do business with companies. We do business with people.
Simon Sinek
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Curiosity is essential for progress. Only when we look to worlds beyond our own can we really know if there's room for improvement.
Simon Sinek
