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The mind can be convinced, but the heart must be won.
Simon Sinek
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A leader should not take credit when things go right if they are not willing to accept responsibility when things go wrong.
Simon Sinek
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Curiosity is essential for progress. Only when we look to worlds beyond our own can we really know if there's room for improvement.
Simon Sinek
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Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.
Simon Sinek
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We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.
Simon Sinek
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A true friend is someone with whom protocol is no longer necessary.
Simon Sinek
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Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
Simon Sinek
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I was never a writer.
Simon Sinek
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Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them.
Simon Sinek
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Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.
Simon Sinek
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Disney became hated. It became one of the evil corporations. It used to be loved. They couldn't hold onto talent; they couldn't attract talent. Some of their products did badly. The Californialand project was a $5 billion waste of money. They couldn't make it work. The magic had gone, no pun intended.
Simon Sinek
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All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Simon Sinek
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Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
Simon Sinek
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Trust is built on telling the truth, not telling people what they want to hear.
Simon Sinek
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Reality will always prevail so why help it? Be an idealist and see what happens.
Simon Sinek
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There's nothing efficient about innovation.
Simon Sinek
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And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.
Simon Sinek
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The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.
Simon Sinek
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When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Simon Sinek
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Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.
Simon Sinek
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The passion to change the world for the better is a more powerful force than defense to keep it the same.
Simon Sinek
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Our survival depends on our ability to form trusting relationships.
Simon Sinek
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Those who fear the new are the ones who have mastered the old.
Simon Sinek
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The goal is not to be perfect by the end. The goal is to be better today.
Simon Sinek
