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We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.
Simon Sinek
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We don’t do business with companies. We do business with people.
Simon Sinek
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A movement only exists when people are inspired to move, to do something, to make the cause their own.
Simon Sinek
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The big picture doesn't just come from distance; it also comes from time.
Simon Sinek
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I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.
Simon Sinek
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If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.
Simon Sinek
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Simon Sinek
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Those who fear the new are the ones who have mastered the old.
Simon Sinek
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Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
Simon Sinek
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The bad leaders are the ones that push hard so they can gain, who brow beat us so that they can receive the benefit of our hard work, not so we can enjoy the success
Simon Sinek
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Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.
Simon Sinek
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Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
Simon Sinek
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Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete.
Simon Sinek
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More often than not when we do not like our work, it's not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually.
Simon Sinek
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I never imagined I'd write a book.
Simon Sinek
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Simon Sinek
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If you don't understand people, you don't understand business.
Simon Sinek
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It's always the organizations that are resource constrained that come up with the good ideas to win.
Simon Sinek
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Hearing is listening to what is said. Listening is hearing what isn't said.
Simon Sinek
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Believing that your competition is stronger and better than you pushes you to better yourselves.
Simon Sinek
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Remaining calm in times of desperation makes way for opportunity.
Simon Sinek
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It is like when a player has a slump, we do not trade them, we coach them. It is the same with our employees. The best leaders come to the aid of their people, whose performance is down. Not come down harder on them.
Simon Sinek
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No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud.
Simon Sinek
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Most people think leadership is about being in charge. Most people think leadership is about having all the answers and being the most intelligent person or the most qualified person in the room. The irony is that it is the complete opposite. Leadership is about empowering others to achieve things they did not think possible. Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.
Simon Sinek
