Steve Jobs Quotes
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I sat in a garage and invented the future.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Focus and simplicity...once you get there, you can move mountains.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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You can't connect the dots looking forward; you can only connect them looking backwards.
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I would rather gamble on our vision than make a 'me, too' product.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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Click. Boom. Amazing!
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.