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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Steve Jobs -
Focus and simplicity...once you get there, you can move mountains.
Steve Jobs
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs -
One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
Steve Jobs -
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.
Steve Jobs -
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Steve Jobs -
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Steve Jobs -
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
Steve Jobs
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs -
I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
Steve Jobs -
I would rather gamble on our vision than make a 'me, too' product.
Steve Jobs -
Sometimes life hits you in the head with a brick. Don't lose faith.
Steve Jobs -
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Steve Jobs -
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
Steve Jobs
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
Steve Jobs -
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Steve Jobs -
A small team of A+ players can run circles around a giant team of B and C players.
Steve Jobs -
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
Steve Jobs -
Ad campaigns are necessary for competition. But good PR educates people; that's all it is.
Steve Jobs -
When you’re in a startup, the first ten people will determine whether the company succeeds or not.
Steve Jobs
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
Steve Jobs -
Don’t let the noise of others’ opinions drown out your own inner voice.
Steve Jobs -
We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.
Steve Jobs -
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
Steve Jobs