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Let's go invent tomorrow instead of worrying about what happened yesterday.
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Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
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I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions... It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
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You can't connect the dots looking forward; you can only connect them looking backwards.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.
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I sat in a garage and invented the future.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.