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I sat in a garage and invented the future.
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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You can't connect the dots looking forward; you can only connect them looking backwards.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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Focus and simplicity...once you get there, you can move mountains.
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Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
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Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions... It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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Click. Boom. Amazing!