Steve Jobs Quotes
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Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions... It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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I've always wanted to own and control the primary technology in everything we do.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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We do not say anything about future products. We work on them in secret, then we announce them.
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I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.
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Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.
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For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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Sometimes life hits you in the head with a brick. Don't lose faith.
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Pursue your dreams and see the opportunities in life's setbacks.
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I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.
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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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I sat in a garage and invented the future.
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Creativity comes from spontaneous meetings, from random discussions.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
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Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
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Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.