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You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
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John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Pursue your dreams and see the opportunities in life's setbacks.
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The web is just going to be one more of those major change factors that businesses face every decade.
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Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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By honoring the lives of those we admire, we make our own values known.
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Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
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I know that living with me was not a bowl of cherries.
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Mac OS X Tiger will come out long before Longhorn.
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To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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Be honest with yourself and with people always do everything on time. Never give up, go to your goals, even if all the bad. In this life, all really, you only need to do. The more I talk to people, the more I am convinced that in general they have one goal - to become the richest dead in the cemetery.
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It is piracy, not overt online music stores, which is our main competitor.
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A small team of A+ players can run circles around a giant team of B and C players.