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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Steve Jobs
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
Steve Jobs
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It's not a faith in technology. It's faith in people.
Steve Jobs
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By honoring the lives of those we admire, we make our own values known.
Steve Jobs
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I was at Reed College for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.
Steve Jobs
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
Steve Jobs
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
Steve Jobs
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This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
Steve Jobs
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
Steve Jobs
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Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.
Steve Jobs
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
Steve Jobs
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We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
Steve Jobs
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A small team of A+ players can run circles around a giant team of B and C players.
Steve Jobs
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Click. Boom. Amazing!
Steve Jobs
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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
Steve Jobs
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I know that living with me was not a bowl of cherries.
Steve Jobs
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
Steve Jobs
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
Steve Jobs
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The web is just going to be one more of those major change factors that businesses face every decade.
Steve Jobs
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It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
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Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.
Steve Jobs
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
Steve Jobs
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The customer is the final inspector.
Steve Jobs
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I would rather gamble on our vision than make a 'me, too' product.
Steve Jobs
