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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
Steve Jobs -
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
Steve Jobs
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To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Steve Jobs -
The only way to be truly satisfied is to do what you believe is great work...
Steve Jobs -
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Steve Jobs -
Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview. So, in the end, it's ultimately based on your gut. How do I feel about this person? What are they like when they're challenged? I ask everybody that: 'Why are you here?' The answers themselves are not what you're looking for. It's the meta-data.
Steve Jobs -
I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
Steve Jobs -
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.
Steve Jobs
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There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Steve Jobs -
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
Steve Jobs -
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
Steve Jobs -
The best way to create value in the 21st century is to connect Creativity with Technology...
Steve Jobs -
I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?
Steve Jobs -
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
Steve Jobs
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Focus does not mean saying yes, it means saying no.
Steve Jobs -
People equated burning CDs with theft. That's not what burning CDs is. Theft is about acquiring the music from the Internet.
Steve Jobs -
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Steve Jobs -
Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
Steve Jobs -
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Steve Jobs -
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve Jobs
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Combine science and humanities.
Steve Jobs -
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
Steve Jobs -
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve Jobs -
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
Steve Jobs