Steve Jobs Quotes
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Be honest with yourself and with people always do everything on time. Never give up, go to your goals, even if all the bad. In this life, all really, you only need to do. The more I talk to people, the more I am convinced that in general they have one goal - to become the richest dead in the cemetery.
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Mac OS X Tiger will come out long before Longhorn.
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It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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I'm as proud of what we don't do as I am of what we do.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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The customer is the final inspector.
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Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
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A small team of A+ players can run circles around a giant team of B and C players.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
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I told Bill Gates I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.
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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
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I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?
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You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.