Steve Jobs Quotes
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
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I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
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The axis today is not liberal and conservative, the axis is constructive-destructive.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
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By honoring the lives of those we admire, we make our own values known.
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This is a very noisy world, so we have to be very clear what we want them to know about us...
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It is piracy, not overt online music stores, which is our main competitor.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
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A small team of A+ players can run circles around a giant team of B and C players.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.