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It's not a faith in technology. It's faith in people.
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People equated burning CDs with theft. That's not what burning CDs is. Theft is about acquiring the music from the Internet.
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Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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I would rather gamble on our vision than make a 'me, too' product.
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One of the failures of technology companies is that they build technologies thinking everything else will work out.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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Electronics was something I could always fall back on when I needed food on the table.
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Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
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These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
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I know that living with me was not a bowl of cherries.
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It is piracy, not overt online music stores, which is our main competitor.
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By honoring the lives of those we admire, we make our own values known.