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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
Steve Jobs
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs
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Creativity comes from spontaneous meetings, from random discussions.
Steve Jobs
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve Jobs
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Steve Jobs
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
Steve Jobs
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Steve Jobs
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When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
Steve Jobs
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
Steve Jobs
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Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
Steve Jobs
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
Steve Jobs
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
Steve Jobs
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The axis today is not liberal and conservative, the axis is constructive-destructive.
Steve Jobs
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By honoring the lives of those we admire, we make our own values known.
Steve Jobs
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
Steve Jobs
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I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
Steve Jobs
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It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
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It is piracy, not overt online music stores, which is our main competitor.
Steve Jobs
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs
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Click. Boom. Amazing!
Steve Jobs
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Steve Jobs
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This is a very noisy world, so we have to be very clear what we want them to know about us...
Steve Jobs
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
Steve Jobs
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Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
Steve Jobs
