Steve Jobs Quotes
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The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.
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The tragedy is that Dell didn't win it - we lost it.
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Digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
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If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.
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We do not say anything about future products. We work on them in secret, then we announce them.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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I've always wanted to own and control the primary technology in everything we do.
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
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When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions. That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.
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When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
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If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
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For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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I'd say we Apple Inc. are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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Creativity comes from spontaneous meetings, from random discussions.
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Let's go invent tomorrow instead of worrying about what happened yesterday.