William Bernbach Quotes

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

William Bernbach

• World
• Believe
• Book
• Powerful
• Epic

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Quotes to Explore

• When I was, like, 16, I went in to the head of Disney, and I hadn't taken acting class really at all, and I didn't know what I was doing, and it was really embarrassing. Of course, you think Disney wants over-the-top and funny, and I was just trying to be over-the-top and funny, and it just wasn't working, and that was the worst.

  

  Taylour Paige
  • Trying
  • Funny
  • Taken

• May He who holds in his hands the destinies of nations, make you worthy of the favors He has bestowed, and enabled you with pure hearts and hands and sleepless vigilance, to guard and defend to the end of time, the great charge He has committed to your keeping.

  

  J. Reuben Clark
  • Time
  • Great
  • May

• The media's gotten lazy. They don't check anything out. You report what he reports.

  

  Gary Ackerman
  • You
  • Media
  • Lazy

• I don't mind talking about 'what might have been,' but I am not one to doubt or regret most of my decisions.

  

  Larry Wilcox
  • Mind
  • Doubt
  • Regret

• I'm sort of contrary and stubborn sometimes. When everybody says, 'You have to read this book! You have to read this book!' I'm like 'Oh, I'll get around to it.'

  

  Viggo Mortensen
  • Book
  • Sometimes
  • Stubborn

• There's guys like me who aren't going to the theater, so distributors are leaving money on the table.

  

  Dana Brunetti
  • Money
  • Leaving
  • Guys

• I can tell you I'm not exactly sure why I teach. I think a lot of it is just it's the sense of community. A real desire to be involved both with people older than myself and people younger.

  

  Edgar Meyer
  • People
  • Real
  • Why

• Without stirring abroad, One can know the whole world; Without looking out of the window One can see the way of heaven. The further one goes The less one knows.

  

  Lao Tzu
  • World
  • Heaven
  • Window

• The mistake that straight people made was imposing the monogamous expectation on men. Men were never expected to be monogamous.

  

  Dan Savage
  • People
  • Men
  • Mistake

• I'm under pressure with all my films. And the reason we are always under pressure is because it's only in our profession that months and even years of hard work is judged by the first show on Friday.

  

  Mahesh Babu
  • Work
  • Pressure
  • Hard Work

• An ordinary kitten will ask more questions than any five-year-old.

  

  Carl Van Vechten
  • Will
  • Questions
  • Ordinary

• We are a country of artisans and a country of manufacturing. I think Japanese textile technology is the best in the world.

  

  Tadashi Yanai
  • World
  • Country
  • Technology

• I've written a screenplay that is a series of monologues and songs; they form this sort of human tapestry across time and place. The form is strange, but I find it really fascinating.

  

  Patrick Wang
  • Time
  • Find
  • Strange

• Foreign politicians don't have resources - or limited resources. It's useless dealing with them.

  

  Wang Jianlin
  • Politicians
  • Useless

• Law enforcement officers are never 'off duty.' They are dedicated public servants who are sworn to protect public safety at any time and place that the peace is threatened. They need all the help that they can get.

  

  Barbara Boxer
  • Time
  • Help
  • Law

• I find that you learn from others. It's very much about watching TV and watching movies for me and grasping that way and watching other people act.

  

  Callan McAuliffe
  • People
  • Me
  • Learn

• My cross earrings are a mini statement; I wear them every day! My whole dream is to be iconic, and the way you dress yourself is so important.

  

  Sam Smith
  • Important
  • Dream
  • Day

• It's tricky, performing the show live. Because when you're in a big auditorium, in front of 700 people, the natural tendency is to want to talk louder. You want to project.

  

  Ira Glass
  • People
  • Live
  • Want

• I was not a great guitarist, so I sold my 1960 Fender Stratocaster in exchange for a Shure Microphone, made in Chicago, and a flute.

  

  Ian Anderson
  • Great
  • Chicago
  • Exchange

• Exceptional performers are masterful opportunists, keenly alert to opportunity!

  

  Brian Tracy
  • Opportunity
  • Performers
  • Exceptional

• A big part of managing a golf course is managing your swing on the course. A lot of guys can go out and hit a golf ball, but they have no idea how to manage what they do with the ball. I've won as many golf tournaments hitting the ball badly as I have hitting the ball well.

  

  Jack Nicklaus
  • Idea
  • Golf
  • Big

• In Cuba I have always understood harsh treatment of dissenting voices as stemming from a 'siege situation' imposed upon it from outside. And I believe that to a certain extent that is true.

  

  Harold Pinter
  • Believe
  • True

• After boarding school in Switzerland, at, like, 14 or 15, my life clicked, and I just realized, 'I don't want to be like anyone around me at my school. I don't think the world revolves around money.'

  

  Albert Hammond, Jr.
  • Life
  • World
  • School

• The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

  

  William Bernbach
  • World
  • Believe
  • Book