Christine Comaford Quotes
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
Quotes to Explore
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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Most regular, two-year MBA programs provide both experience and the capacity to link together the essential elements of management such as finance, marketing, organizational behavior, and operations.
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It's hard for me to get interested in stories that ignore death, which is what American marketing culture would like to do: pretend that death doesn't exist, that you can buy immortality; just buy these products, and you'll be forever young and happy.
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The studios have been taken over by marketing people and accountants.
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I truly hate marketing promotions, and I don't at all approve of encouraging wannabe poets to write bad poetry.
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It's time to stop a foreign policy which is essentially a marketing strategy for the weapons industry.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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I always intended the title, 'WARRIOR,' to be about spiritual warfare and warrior lives outside of the cage.
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I've always wondered if, at some point, everything will snap, and it'll be like 'Alice in Wonderland,' where the delightfully mad people turn into sinister mad people.
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Photography is my one recreation and I think it should be done well.
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Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
