Brian Solis Quotes
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Perspective is a gift nowadays.
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Social media is less about technology and more about anthropology, sociology, and ethnography.
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Social media is about sociology and psychology more then technology.
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Information overload is a symptom of our desire to not focus on what's important. It is a choice.
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To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
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Please repeat: influence is not popularity.
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Effective engagement is inspired by the empathy that develops simply by being human.
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We cannot measure, what it is we do not know to value.
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Twitter is your window to relevance , but Facebook is your home page for the Social Web...
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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The bottom line is that people are seeking answers and direction, not messages or sales pitches.
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Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
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To succeed in the business of the future we have to become the very people we are trying to reach...
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Don't compete for the moment, compete for the future.
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In the digital space, attention is a currency. We earn it. We spend it.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.