Ashwin Sanghi Quotes
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Combine two words, Myth and History. What do you get? Mystery.
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What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers.
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In Kolkata is a temple where the deity worshipped is Amitabh Bachchan. The daily aarti is performed to the chanting of the Amitabh Chaleesa. And people still ask, 'Could our mythological heroes be based on actual people who once lived?'
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I was always taught that book keeping was more relevant than book reading. The only thing worth reading was meant to be a balance sheet.
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I've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers.
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I remember how a man once got in touch with me to tell me that he was so engrossed in my book that he had to take a day off from work just so that he could finish reading it. Such kind of responses from my readers is extremely endearing, and it keeps me going.
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Conspiracies fascinate me. When I visited the Rozabal shrine in Srinagar before writing my first book, I remember thinking that the person enshrined there was no ordinary mortal. History is rife with mysteries, and that visit ignited a fire to unveil some of them.
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If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai.
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Write when drunk. Edit when sober. Marketing is the hangover.
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I don't want to be remembered as a writer. I would rather be remembered as a storyteller.
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It's foolish to call Chanakya an Indian Machiavelli. Rather, Machiavelli was possibly an Italian Chanakya.
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Mythology works... because Indians have been bred on myths.
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Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.
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If I use the word 'khichdi' in my novel, I don't have to get into the trouble of explaining that it is a dish of rice and lentils. My Indian readers know it.
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
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In the Sanghi family, there is no one who has undertaken intellectual pursuits.
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I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
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The reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations.
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The relationship between critic and writer is similar to the one between the pigeon and the statue.
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It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.
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Would the fish have ever been caught if it had kept its mouth shut?
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Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.
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A book and a movie are different animals. You need a cinematic perspective to be involved in the motion pictures. And this is something I lack.
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I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.