Jeff Bezos Quotes
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If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
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Failure comes part and parcel with invention. It’s not optional.
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The human brain is an incredible pattern-matching machine.
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What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
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You know, we love stories and we love narrative; we love to get lost in an author's world.
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That kind of divine discontent comes from observing customers and noticing that things can always be better.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.
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Everything you are comes from your choices.
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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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It is very difficult to get people to focus on the most important things when you're in boom times.
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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
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Above all else, align with customers. Win when they win. Win only when they win.
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You don't want to negotiate the price of simple things you buy every day.
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Your margin is my opportunity.
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It's hard to find things that won't sell online.
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There'll always be serendipity involved in discovery.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
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The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
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Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
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We are our choices. Build yourself a great story.