- All Quotes
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In the end, we are our choices.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Be proud of your choices, not your gifts.
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Cultures, for better or worse, are very stable.
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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I never worked on the school newspaper.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.