- All Quotes
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Infrastructure web services had to happen.
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Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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I'm not prepared to make any multi-decade commitments.
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Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
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We change our tools and then our tools change us.
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The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
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Our vision is every book ever printed in any language fetched and viewable on our eBook Kindle device in under 60 seconds.
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If you're going to invest in an Internet stock, you must be a long-term investor.
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The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.
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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
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For many people, extended reading sessions on an LCD display cause eyestrain.
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I'm skeptical that the novel will be 're-invented.'
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We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
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I believe you have to be willing to be misunderstood if you're going to innovate.
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I went to Princeton specifically to study physics.
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Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.
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Maintain a firm grasp of the obvious at all times.
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What characteristics do I look for when hiring somebody? That's one of the questions I ask when interviewing. I want to know what kind of people they would hire.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.