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Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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Advertising is the price you pay for unremakable thinking.
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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.
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If you're going to invest in an Internet stock, you must be a long-term investor.
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If you want to be inventive, you have to be willing to fail.
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My own view is that every company requires a long-term view.
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I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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I think if people read more, that is a better world.
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Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
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People who are right most of the time are people who change their minds often...
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People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.
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Effective process is not bureaucracy. Bureaucracy is senseless process.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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For many people, extended reading sessions on an LCD display cause eyestrain.