- All Quotes
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There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.
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Advertising is the price you pay for unremakable thinking.
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But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.
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If you want to be inventive, you have to be willing to fail.
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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
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If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
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Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
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It's not an experiment if you know it's going to work.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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If you're going to invest in an Internet stock, you must be a long-term investor.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
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My own view is that every company requires a long-term view.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
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What characteristics do I look for when hiring somebody? That's one of the questions I ask when interviewing. I want to know what kind of people they would hire.
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I think if people read more, that is a better world.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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For many people, extended reading sessions on an LCD display cause eyestrain.