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When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry.
Kevin Systrom -
Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.
Kevin Systrom
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On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.
Kevin Systrom -
Videos are a very difficult medium to be good at and also a difficult medium to consume quickly.
Kevin Systrom -
Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using.
Kevin Systrom -
I don't foresee a future where people don't have some sort of phone that's like a computer. I don't foresee a future where those phones don't have cameras in them. That spells a future where smartphones are the status quo. You have to ask yourself how you allow people to communicate what's in their lives.
Kevin Systrom -
I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful.
Kevin Systrom -
I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way.
Kevin Systrom
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I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.
Kevin Systrom -
'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.
Kevin Systrom -
Working at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
Kevin Systrom -
'Instagram' reached 13 million users in just 13 months.
Kevin Systrom -
I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business.
Kevin Systrom -
If you focus on producing a great experience for anyone, that's how you get big.
Kevin Systrom
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I care deeply about craft: the quality of how something is made and the experience it enables.
Kevin Systrom -
'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends.
Kevin Systrom -
The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.
Kevin Systrom -
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
Kevin Systrom -
There are fun parts of running a startup and not so fun parts, and Facebook handles the not so fun parts, like infrastructure, spam, sales. The real questions are, how big can 'Instagram' get? Is it 400 million, or bigger? Can it be a viable business if it is that big? These are at the top of the list for everyone in Silicon Valley.
Kevin Systrom -
It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it.
Kevin Systrom
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It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.
Kevin Systrom -
I think not focusing on money makes you sane because in the long run it can probably drive you crazy.
Kevin Systrom -
Our goal is to allow people to use whatever app they want to get photos into 'Instagram'.
Kevin Systrom -
Do what you love, and do it well - that's much more meaningful than any metric.
Kevin Systrom