Brands Quotes
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Advertising is the way great brands get to be great brands.
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Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'
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Then we would have to take a look at a phase-out. I hope we wouldn't have to do that. What we've got to do is keep the brands we've got.
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I got a letter from this lady of Russian and Jewish descent. She asked me if I was a racist because I didn't do any White people. I was shocked, because my mandate is to do Black studies. It would have never occurred to me if this lady hadn't written this letter. We decided we were going expand the brand and do everybody.
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There's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.
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I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.
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I have seen some pretty big mismatches with artists and brands. It is no longer days of just sponsorship, rather it’s more about working with people who are likeminded.
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I used to hear, brands take on the personality of the CEO. And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality.
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Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
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Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.
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What's great is that there are a lot of brands - like Thom Browne, Michael Bastian, and Rag & Bone - but they're all doing their own thing. That's what's important: to remain true to your own DNA.
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We women are so judged by the way we dress, and men are not. So style is part of developing your own brand.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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I'm very, very specific about sneakers. I've always been a fan. It's not just certain brands, it's also the model of the shoe, the cut of the shoe, the colorway of the shoe. Someone will say, "Hey, this is the Air Jordan this." And I'm like, "Yeah, but that's not as rare as this Air Jordan, in this colorway." It gets very specific - it's the make, the model, the colorway. As a kid, I always wanted to have sneakers, but I didn't always get the ones that I wanted. So now, I'm reliving my childhood through my feet.
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I think all parts come with baggage unless it is a brand new play. If one was daunted by that, you would never do anything.
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
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My quest to find a great role for myself started long before this film "Our Brand Is Crisis"came around.
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We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
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I wouldn't want to play Miss Hannigan. I'm not a villain. She's mean to little children! I can't do that. That would disrupt my brand.
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I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace.
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Brand-new research suggests that the faster you take weight off, the longer you keep it off. Now that's a reason for dieters everywhere to rejoice.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Brands must empower their community to be change agents in their own right.
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Our brand at Netflix is really focused on movies and TV shows.
