Brands Quotes
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If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
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My favorite works are the ones where I get to expose what is really behind the "brands."
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Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
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I have this brand, I have my name. And I'm going to do what I want because people will buy it. People will enjoy it. So don't tell me I have to follow this formula and sit inside the box. Because I don't.
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I got a letter from this lady of Russian and Jewish descent. She asked me if I was a racist because I didn't do any White people. I was shocked, because my mandate is to do Black studies. It would have never occurred to me if this lady hadn't written this letter. We decided we were going expand the brand and do everybody.
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I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.
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Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
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The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
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Our brand at Netflix is really focused on movies and TV shows.
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Advertising is the way great brands get to be great brands.
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I think all parts come with baggage unless it is a brand new play. If one was daunted by that, you would never do anything.
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We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
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Then we would have to take a look at a phase-out. I hope we wouldn't have to do that. What we've got to do is keep the brands we've got.
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Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'
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I used to hear, brands take on the personality of the CEO. And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality.
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Brand-new research suggests that the faster you take weight off, the longer you keep it off. Now that's a reason for dieters everywhere to rejoice.
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When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
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I have seen some pretty big mismatches with artists and brands. It is no longer days of just sponsorship, rather it’s more about working with people who are likeminded.
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Brands must empower their community to be change agents in their own right.
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We live in a time where brands are people and people are brands.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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There's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.
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The truth is the best brands, like the most interesting people, have a keen sense of self.
