Bill Gurley Quotes
Marketing executives like big budgets, as big budgets make it easier to grow the top line.
Quotes to Explore
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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I just don't know a couple that's been married more than three years that doesn't annoy the heck out of each other every 15 minutes.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
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I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
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Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.
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No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
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This agreement should be a wake-up call to all those in the entertainment industry who think outrageousness is a clever marketing strategy.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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Bollywood is very structured and organised, but Kollywood and Tollywood can be quite spontaneous, and I enjoy that.
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Marketing executives like big budgets, as big budgets make it easier to grow the top line.
