Seth Godin Quotes

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Seth Godin
Seth Godin

Quotes to Explore

Citatis.com uses cookies and complies with California Consumer Privacy Act.
By continuing to use the site you consent to our policies regarding cookies and personal data processing.