William Bernbach Quotes

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

William Bernbach

• World
• Believe
• Book
• Powerful
• Epic

• Previous
• Next

Quotes to Explore

• When I was, like, 16, I went in to the head of Disney, and I hadn't taken acting class really at all, and I didn't know what I was doing, and it was really embarrassing. Of course, you think Disney wants over-the-top and funny, and I was just trying to be over-the-top and funny, and it just wasn't working, and that was the worst.

  

  Taylour Paige
  • Trying
  • Funny
  • Taken

• May He who holds in his hands the destinies of nations, make you worthy of the favors He has bestowed, and enabled you with pure hearts and hands and sleepless vigilance, to guard and defend to the end of time, the great charge He has committed to your keeping.

  

  J. Reuben Clark
  • Time
  • Great
  • May

• The media's gotten lazy. They don't check anything out. You report what he reports.

  

  Gary Ackerman
  • You
  • Media
  • Lazy

• I don't mind talking about 'what might have been,' but I am not one to doubt or regret most of my decisions.

  

  Larry Wilcox
  • Mind
  • Doubt
  • Regret

• I'm sort of contrary and stubborn sometimes. When everybody says, 'You have to read this book! You have to read this book!' I'm like 'Oh, I'll get around to it.'

  

  Viggo Mortensen
  • Book
  • Sometimes
  • Stubborn

• There's guys like me who aren't going to the theater, so distributors are leaving money on the table.

  

  Dana Brunetti
  • Money
  • Leaving
  • Theater

• I can tell you I'm not exactly sure why I teach. I think a lot of it is just it's the sense of community. A real desire to be involved both with people older than myself and people younger.

  

  Edgar Meyer
  • People
  • Real
  • Why

• Without stirring abroad, One can know the whole world; Without looking out of the window One can see the way of heaven. The further one goes The less one knows.

  

  Lao Tzu
  • World
  • Heaven
  • Window

• The mistake that straight people made was imposing the monogamous expectation on men. Men were never expected to be monogamous.

  

  Dan Savage
  • People
  • Men
  • Mistake

• I'm under pressure with all my films. And the reason we are always under pressure is because it's only in our profession that months and even years of hard work is judged by the first show on Friday.

  

  Mahesh Babu
  • Work
  • Pressure
  • Hard Work

• An ordinary kitten will ask more questions than any five-year-old.

  

  Carl Van Vechten
  • Will
  • Questions
  • Ordinary

• We are a country of artisans and a country of manufacturing. I think Japanese textile technology is the best in the world.

  

  Tadashi Yanai
  • World
  • Country
  • Technology

• I've written a screenplay that is a series of monologues and songs; they form this sort of human tapestry across time and place. The form is strange, but I find it really fascinating.

  

  Patrick Wang
  • Time
  • Find
  • Strange

• Foreign politicians don't have resources - or limited resources. It's useless dealing with them.

  

  Wang Jianlin
  • Politicians
  • Useless

• I find that you learn from others. It's very much about watching TV and watching movies for me and grasping that way and watching other people act.

  

  Callan McAuliffe
  • People
  • Me
  • Learn

• My cross earrings are a mini statement; I wear them every day! My whole dream is to be iconic, and the way you dress yourself is so important.

  

  Sam Smith
  • Important
  • Dream
  • Day

• It's tricky, performing the show live. Because when you're in a big auditorium, in front of 700 people, the natural tendency is to want to talk louder. You want to project.

  

  Ira Glass
  • People
  • Live
  • Want

• The best parenting advice I actually got was from Shane McMahon. He was great with me when Brie was pregnant and all that. He said, 'When you have that baby, make sure you take care of Brie first.'

  

  Daniel Bryan
  • Great
  • Best
  • Baby

• I'm very moody, so I dress for whatever mood I'm in. Sometimes I want to be a little more boyish and flowy and comfortable. Sometimes I want to feel a little sexier and more composed.

  

  Banks
  • Want
  • Sometimes
  • Mood

• There is nothing better than being a parent. It is the most challenging job one could ever ask for. I love being a mom and I love being a friend to my children as well.

  

  Marlee Matlin
  • Children
  • Job
  • Friend

• If we knew each other's secrets, what comforts we should find.

  

  John Churton Collins

• History, in illuminating the past, illuminates the present, and in illuminating the present, illuminates the future.

  

  Benjamin Cardozo
  • History
  • Future
  • Past

• In the real world, very smart people fail and mediocre people rise. Part of what makes people fail or succeed are skills that have nothing to do with IQ. Also, the idea that intelligence can be gauged by an IQ test is erroneous.

  

  Camille Paglia
  • People
  • World
  • Real

• The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

  

  William Bernbach
  • World
  • Believe
  • Book