William Bernbach Quotes

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

William Bernbach

• World
• Believe
• Book
• Powerful
• Epic

• Previous
• Next

Quotes to Explore

• When I was, like, 16, I went in to the head of Disney, and I hadn't taken acting class really at all, and I didn't know what I was doing, and it was really embarrassing. Of course, you think Disney wants over-the-top and funny, and I was just trying to be over-the-top and funny, and it just wasn't working, and that was the worst.

  

  Taylour Paige
  • Trying
  • Funny
  • Taken

• May He who holds in his hands the destinies of nations, make you worthy of the favors He has bestowed, and enabled you with pure hearts and hands and sleepless vigilance, to guard and defend to the end of time, the great charge He has committed to your keeping.

  

  J. Reuben Clark
  • Time
  • Great
  • May

• The media's gotten lazy. They don't check anything out. You report what he reports.

  

  Gary Ackerman
  • You
  • Media
  • Lazy

• I don't mind talking about 'what might have been,' but I am not one to doubt or regret most of my decisions.

  

  Larry Wilcox
  • Mind
  • Doubt
  • Regret

• I'm sort of contrary and stubborn sometimes. When everybody says, 'You have to read this book! You have to read this book!' I'm like 'Oh, I'll get around to it.'

  

  Viggo Mortensen
  • Book
  • Sometimes
  • Stubborn

• There's guys like me who aren't going to the theater, so distributors are leaving money on the table.

  

  Dana Brunetti
  • Money
  • Leaving
  • Guys

• I can tell you I'm not exactly sure why I teach. I think a lot of it is just it's the sense of community. A real desire to be involved both with people older than myself and people younger.

  

  Edgar Meyer
  • People
  • Real
  • Why

• Without stirring abroad, One can know the whole world; Without looking out of the window One can see the way of heaven. The further one goes The less one knows.

  

  Lao Tzu
  • World
  • Heaven
  • Window

• The mistake that straight people made was imposing the monogamous expectation on men. Men were never expected to be monogamous.

  

  Dan Savage
  • People
  • Men
  • Mistake

• I'm under pressure with all my films. And the reason we are always under pressure is because it's only in our profession that months and even years of hard work is judged by the first show on Friday.

  

  Mahesh Babu
  • Work
  • Pressure
  • Hard Work

• An ordinary kitten will ask more questions than any five-year-old.

  

  Carl Van Vechten
  • Will
  • Questions
  • Ordinary

• We are a country of artisans and a country of manufacturing. I think Japanese textile technology is the best in the world.

  

  Tadashi Yanai
  • World
  • Country
  • Technology

• I've written a screenplay that is a series of monologues and songs; they form this sort of human tapestry across time and place. The form is strange, but I find it really fascinating.

  

  Patrick Wang
  • Time
  • Find
  • Strange

• Foreign politicians don't have resources - or limited resources. It's useless dealing with them.

  

  Wang Jianlin
  • Politicians
  • Useless

• I find that you learn from others. It's very much about watching TV and watching movies for me and grasping that way and watching other people act.

  

  Callan McAuliffe
  • People
  • Me
  • Learn

• My cross earrings are a mini statement; I wear them every day! My whole dream is to be iconic, and the way you dress yourself is so important.

  

  Sam Smith
  • Important
  • Dream
  • Day

• It's tricky, performing the show live. Because when you're in a big auditorium, in front of 700 people, the natural tendency is to want to talk louder. You want to project.

  

  Ira Glass
  • People
  • Live
  • Want

• I love Shakira - she is such a beautiful person. She does so many good things for the world on top of making good music. And she is an awesome mom. When you are Latina, it is all about family, and to see that she prioritizes family and her career at the same time is really nice.

  

  Becky G
  • World
  • Music
  • Family

• The best parenting advice I actually got was from Shane McMahon. He was great with me when Brie was pregnant and all that. He said, 'When you have that baby, make sure you take care of Brie first.'

  

  Daniel Bryan
  • Great
  • Best
  • Baby

• I was 28 before I started putting on productions. I got in the back door by doing fringe shows and a lot of assisting, and I learned on the job. There weren't many female directors when I was starting out. I slowly gained confidence and understanding of the theater, but on my own terms.

  

  Marianne Elliott
  • Job
  • Understanding
  • Confidence

• We only believe in those thoughts which have been conceived not in the brain but in the whole body.

  

  William Butler Yeats
  • Believe
  • Brain
  • Body

• It turns out, the bikers and the truckers and people in dive bars are the nicest people in the world.

  

  Ashley McBryde
  • People
  • World

• Relying on words to lead you to the truth is like relying on an incomplete formal system to lead you to the truth. A formal system will give you some truths, but as we shall soon see, a formal system, no matter how powerful—cannot lead to all truths.

  

  Douglas Hofstadter
  • Truth
  • Words
  • Powerful

• The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

  

  William Bernbach
  • World
  • Believe
  • Book