Barbara Bund Quotes
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.

Quotes to Explore
-
I've always thought that I'd make a pretty good police officer, except maybe for the danger part. I have a rare medical condition that makes it difficult for me to risk getting shot, so probably I'd have to be one of those officers who work in 'do not shoot' areas.
-
It's not every day that you get to be affectionate around something, it just doesn't happen that often.
-
I love to cook. But I have some food allergies, so I have to contend with those.
-
It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?
-
Different directors have different things, so when I left Mike Leigh, as it were, and I went into other projects after 'All or Nothing,' it took some getting used to - what do you mean there's a script?!?' That kind of thing.
-
There is no substitute for jamming and getting to know each other on the road.
-
If I was to go to sleep before midnight, I would feel weird about myself, like I wasted a day. My most productive hours are between midnight and five.
-
I'm a great believer in the experiential theory of writing.
-
I believe in 'soulmates,' especially growing up and seeing how much my parents loved each other. They always said that they had been married in past lives, too.
-
I don't know who my grandfather was; I am much more concerned to know what his grandson will be.
-
I went to Disney World for the first time, and I got an ice cream cone. The kid at the booth recognized me and started tweeting... It was the first time in my life someone handed me ice cream for acting.
-
I'm not really massively into going out. I'm much more of a hibernator. It's nice to have people come to your house or go to someone's house, I think.
-
When I was in university, my dream was to be a coach, like a high school track coach. Not to teach.
-
My hope is that countries like Morocco will have investment to create work, so people don't have to leave.
-
During my career several people have tried to push me out the door... Nobody has succeeded yet.
-
'Dexter' I'm very fond of. I got addicted to that.
-
Civilization, to be worthy of the name, must afford other methods of settling human differences than those of blood letting.
-
In the end, religion teaches us to value truth, justice and freedom.
-
Where lowland is, that's where water goes. All medicine wants is pain to cure.
-
Energy has become a national security issue and as technology continues to improve, there will be more debates like the one on Keystone.
-
I want to be a good creature for reasons beyond sharing a life with a good man.
-
I would love to see Mr. (Henry) Ford in there, really. I don't know who started the idea that a President must be a Politician instead of a Business man. A Politician can't run any other kind of business. So there is no reason why he can run the U.S. That's the biggest single business in the World.
-
Good fiction creates its own reality.
-
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.