Advertising Quotes
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OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
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Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
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People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.
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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
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Mass demand has been created almost entirely through the development of advertising.
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We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.
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What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
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Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly.
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Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
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You really want to get a headache? Try to understand Internet advertising.
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A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.
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I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.
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When I was a struggling actor, I worked for a party company. One of my friends from school was working for an advertising agency, and I turned up to one of his company's parties dressed as an alien to collect tickets on the door.
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Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance.
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For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.
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We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
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To be a success in advertising you must want to fill other people with a passion for possession.
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Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.
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I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.
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Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
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Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
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Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters.
