Advertising Quotes
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I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
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H&R Block is a company that has been advertising itself quite consistently as being in your corner. I think it is fair to say that they have not been in your corner but have been putting customers in the corner instead.
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Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
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I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old.
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Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.
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As a child, I wanted to go into advertising. I had a love affair with the advertising industry.
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If Chevy Chase had not been an actor, he might have been a very popular guy in advertising, or whatever field he would have gone into, because of his charisma.
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The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
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As the ratings go up, so does advertising revenue.
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I always say it took me 10 minutes to write 'Cars,' but if I am honest it could have been even less than that - and it has been a really successful song over the years. It is still massively used, in advertising, in films, and people do cover versions of it a lot.
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You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
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Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
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The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
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It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
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We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
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'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.
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Advertising is the life of trade.
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I've never worked in advertising - my experience was as an editorial designer for magazines - but you could say, in the bigger picture, that magazines are vehicles for colour advertising.
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Set in the advertising world of the 1960s, 'Mad Men' is stunning to look at - a Camelot-era parade of smartly dressed professionals lounging around on midcentury modern furniture.
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There are times when I need to dig up the diagram for a type of satellite dish, for instance, but I just can't seem to phrase this need correctly. As a result, I'm inundated by advertising for satellite television and people's online customer reviews of such services when, in fact, I was only trying to figure out what a certain component is called.
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OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.
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Advertising degrades the people it appeals to; it deprives them of their will to choose.
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Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
