Advertising Quotes
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
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There's all kinds of people teaching who don't do anything worth a nickel. Likewise in advertising.
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Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."
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I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare let the day go by without making an offering, whether you mean it or not. Money exceeds affection.
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Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.
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In advertising, not to be different is virtually suicidal.
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The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.
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But the audience is right. They're always, always right. You hear directors complain that the advertising was lousy, the distribution is no good, the date was wrong to open the film. I don't believe that. The audience is never wrong. Never.
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Our job is to bring the dead facts to life.
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Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
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advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
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Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
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That's how I found myself in the advertising world, with my partner. I was trying to get a tape of me doing something that I thought was funny.
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Sanely applied advertising could remake the world.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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Advertising is much like war, minus the venom.
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The price of success must be paid in full, in advance.
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There will presently be no room in the world for things; it will be filled up with the advertisements of things.
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On some planet, I probably could have been a lawyer. On some planet, I could have been somebody in advertising.
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We do not invest in advertising... So racing is the best advertising for Ferrari.
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I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
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There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
