Advertising Quotes
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We created about 300 ambassadors for us, ... It's free advertising, and we're getting some great feedback from them.
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Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
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Always play for the worst case scenario..If it is the best you'll win anyway
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Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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I don't think display advertising is the future of advertising.
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I warn you against believing that advertising is a science.
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It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country
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Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.
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On some planet, I probably could have been a lawyer. On some planet, I could have been somebody in advertising.
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Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
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American culture is probably the least Christian culture that we've ever had because it is so materialistic and it's so full of lies. The whole advertising world is just, it's just intertwined with lies, appealing to the worst of the instincts we have.
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I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.
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I started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention.
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It is not easy to describe the present position of legal opinion on advertising and free speech. Only a poet can capture the essence of chaos.
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Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.
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I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.
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Advertising is the way great brands get to be great brands.
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Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
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As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.
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There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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Advertising is brilliant. It's an industry that spends billions and billions of dollars to get you to react the way it wants you to react.
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A viewer who skips the advertising is the moral equivalent of a shoplifter.
