Advertising Quotes
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.
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I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.
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I don't think display advertising is the future of advertising.
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The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
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On email and the first instance of spam: This is not for advertising! This is for serious work!
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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What counts is what you do with your money, not where it came from.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.
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Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.
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Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
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You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
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I promised to have no partisan affiliation and no subsidy except advertising.
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Consider the way of the scientists rather than the way of an advertising agent for a new soap.
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Today's smartest advertising style is tomorrow's corn.
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Keep advertising and advertising will keep you.
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I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
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Advertising - a judicious mixture of flattery and threats.
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Advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.
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Advertising in the final analysis should be news. If it is not news it is worthless.
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The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
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We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.
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Sales may lead to advertising as much as advertising leads to sales.
