Advertising Quotes
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There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
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Advertising is brilliant. It's an industry that spends billions and billions of dollars to get you to react the way it wants you to react.
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Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.
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What counts is what you do with your money, not where it came from.
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A viewer who skips the advertising is the moral equivalent of a shoplifter.
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And then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.
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Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
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Consider the way of the scientists rather than the way of an advertising agent for a new soap.
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Keep advertising and advertising will keep you.
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The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
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The most powerful element in advertising is the truth.
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There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Advertising - a judicious mixture of flattery and threats.
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Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
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I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.
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The future of advertising is the Internet.
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Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
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You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
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The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
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It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.
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On email and the first instance of spam: This is not for advertising! This is for serious work!
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Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.
