Advertising Quotes
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Look, I went into journalism to do journalism, not advertising.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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It's a chicken-and-egg thing. You could send cards to everyone in San Francisco, but if the merchants don't have the terminals, what's the point? What you need is a cooperative effort with merchants in a metropolitan area to create a tipping point where you can justify advertising and merchants are willing to attempt this new payment system.
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advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
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Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.
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I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
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God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.
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Now the twenty large department stores alone of New York City spend, so it is estimated, $4,000,000 a year for advertising, while one Chicago house is said to appropriate $500,000 a year for publicity...
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Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
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I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.
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It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
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Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
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There will presently be no room in the world for things; it will be filled up with the advertisements of things.
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Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
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Sanely applied advertising could remake the world.
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News is what somebody somewhere wants to suppress; all the rest is advertising.
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The price of success must be paid in full, in advance.
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We created about 300 ambassadors for us, ... It's free advertising, and we're getting some great feedback from them.
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You know what I think?" she says. "That people's memories are maybe the fuel they burn to stay alive. Whether those memories have any actual importance or not, it doesn't matter as far as the maintenance of life is concerned. They're all just fuel. Advertising fillers in the newspaper, philosophy books, dirty pictures in a magazine, a bundle of ten-thousand-yen bills: when you feed 'em to the fire, they're all just paper.
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If your advertising goes unnoticed, everything else is academic!
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Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
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On some planet, I probably could have been a lawyer. On some planet, I could have been somebody in advertising.
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There's nothing wrong with commercial art. There's nothing wrong with consumer society. There's nothing wrong with advertising. There's nothing wrong with shopping and spending money and being paid. There's nothing wrong with any of these things. These are things we do. I just think it's important to look at them from a different perspective - to see how bizarre and banal these rituals we partake in are. It's just important to think about them, I think, and to carry on. Life is about retrospection, and I think that goes for every facet of life.
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I warn you against believing that advertising is a science.
