Advertising Quotes
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Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
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Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Advertising's always been a considerable pressure on publishers.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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Advertising is the art of persuasion.
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It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
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Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.
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One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.
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In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.
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I have been asked what would I ban immediately if I could. Advertising.
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The art of advertising - untruthfulness combined with repetition.
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I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?
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Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
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Television, I would say, isn't an advertising medium. It's a selling medium.
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Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.
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Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
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Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
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All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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The Internet search engines are becoming a crucial way for dealers to connect with in-market car buyers. That's why we felt it was important to sponsor this market research. We're delighted to share these results with the auto industry, to help promote greater awareness of an exciting new Internet advertising medium.
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Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."
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Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.
