Advertising Quotes
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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Advertising's always been a considerable pressure on publishers.
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Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.
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It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
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I have been asked what would I ban immediately if I could. Advertising.
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In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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Advertising is the art of persuasion.
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I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.
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Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
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To be a success in advertising you must want to fill other people with a passion for possession.
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Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
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Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
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I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?
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Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
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One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.
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Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.
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All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application.
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The Internet search engines are becoming a crucial way for dealers to connect with in-market car buyers. That's why we felt it was important to sponsor this market research. We're delighted to share these results with the auto industry, to help promote greater awareness of an exciting new Internet advertising medium.
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Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.
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The art of advertising - untruthfulness combined with repetition.
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We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
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Television, I would say, isn't an advertising medium. It's a selling medium.
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If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
