Advertising Quotes
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It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
Isaac Asimov -
Advertising is the art of persuasion.
William Bernbach
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Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
Daniel Starch -
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach -
In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.
Garth Brooks -
Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.
Ice Cube -
There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
M. J. Rose -
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E. W. Howe
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People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.
Adrian Pasdar Band from TV -
I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.
Allen Neuharth -
Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
David Howell Evans U2 -
Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
Bernice Fitz-Gibbon -
The Internet search engines are becoming a crucial way for dealers to connect with in-market car buyers. That's why we felt it was important to sponsor this market research. We're delighted to share these results with the auto industry, to help promote greater awareness of an exciting new Internet advertising medium.
John Holt -
Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.
Claude C. Hopkins
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All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application.
Adolf Hitler -
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
Dan Pallotta -
Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.
David Gray -
I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?
Salman Rushdie -
Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."
Astra Taylor -
If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.
William Randolph Hearst
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Television, I would say, isn't an advertising medium. It's a selling medium.
William S. Paley -
There's all kinds of people teaching who don't do anything worth a nickel. Likewise in advertising.
Garry Winogrand -
The art of advertising - untruthfulness combined with repetition.
Freya Stark -
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick.
Claude C. Hopkins