Claude C. Hopkins Quotes
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Quotes to Explore
-
From a motivation perspective, helping others enriches the meaning and purpose of our own lives, showing us that our contributions matter and energizing us to work harder, longer, and smarter.
-
The music comes through me, and I let it come the way it comes, and it shapes itself. I just hold space for it. I don't intend to write it for a purpose, but it comes as it comes and am proud of the way it can support change because I believe strongly in what I sing about.
-
A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.
-
A lie with a purpose is one of the worst kind, and the most profitable.
-
I believe we are created in the image of God for a particular purpose, and I believe that with all my heart.
-
Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.
-
I have always argued that newspapers should not have any civic purpose beyond telling readers what is happening... A reporter who doesn't quickly tell readers what they most want to know - the score - won't last long. Better he should teach political science.
-
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
-
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
-
You just don't see the same type of all-purpose entertainers nowadays.
-
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
-
Allow the president to invade a neighboring nation whenever he shall deem it necessary to repel an invasion,and you allow him to do so whenever he may choose to say he deems it necessary for such purpose - and you allow him to make war at pleasure.
-
Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
-
I think that educators are in sales. Essentially, what you are doing is making an exchange with your class. You're saying, 'Give me your attention. In exchange, I'll give you something else.' The cash register is not ringing. It's not denominated in dollars or cents or euros, but it is a form of sales in a way. It is an exchange.
-
Artists forget than the first purpose of a comic character is to convey emotion. Everything else, like realism, or other kinds of virtuosity, is an optional extra. If you sacrifice expression for the sake of other concerns, you're putting the cart before the horse.
-
My dear Excellency! I have not gone to war to collect cheese and eggs, but for another purpose.
-
We should not televise trials. There's only one purpose for a criminal trial. It's to determine whether or not the defendant committed the crime. Anything that interferes or has the potential of interfering with that should automatically be prohibited.
-
I love going to tag sales, to auctions.
-
At which time came to us many boats and we suffered them to come aboard, being not able to resist them, which people did us no harm, neither of us understanding the one the other.
-
When it comes to writing songs, I've always got to be commissioned to do it. I won't write unless someone has got a real genuine purpose for it.
-
I always intended the title, 'WARRIOR,' to be about spiritual warfare and warrior lives outside of the cage.
-
The American school system's a little warped, so anyone can get a degree if they have a little money.
-
In the case of a film like The Exorcist or To Live and Die in L.A., I saw the whole movie in my head before I went to shoot it. I never did storyboards, or anything like that. I had the film in my head.
-
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
