Advertising Quotes
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When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.
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Advertising is our printed salesman. It may not be pretty, but it has to be true.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Hark, the Herald Tribune sings, Advertising wondrous things!
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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
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It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Advertising has always been a huge unrecognised source of outdoor relief for the arts.
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Keep advertising and advertising will keep you.
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I never took any writing classes or planned to write. But I was working as an advertising copywriter in the late '80s and thought, 'What a shame there has never been a decent book on Jean Harlow,' then thought, 'Why don't I write one myself?' being kind of an idiot and not having the slightest idea what I was getting myself into.
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The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
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As advertising blather becomes the nation's normal idiom, language becomes printed noise.
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The most powerful element in advertising is the truth.
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Advertising is the fuel of enterprise.
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TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
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The people who flood our living-rooms with a smorgasbord of commercial messages about fetid breath, moist underarms and troubled intestines know this: an appropriate time, place and manner to sell a product is any that sells the product.
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The advertising industry needs to keep evolving.
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I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.
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I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".
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Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
