Advertising Quotes
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Make a Fair Product for a Fair Price, then Tell the World.
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We should want our advertising to be compelling.
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Advertising has always been a huge unrecognised source of outdoor relief for the arts.
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As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?
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I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
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I went out to some advertising agencies and asked if I could do anything.
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Advertising is our printed salesman. It may not be pretty, but it has to be true.
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The essence of good advertising is not to inspire hope, but to create greed.
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I think the biggest hole is in criticism. I think there should be more informed criticism. Part of the problem is that in the '90s, the newspapers started losing their A-section and department-store advertising, and that paid for fashion writers and for the big feature space.
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As advertising blather becomes the nation's normal idiom, language becomes printed noise.
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Hark, the Herald Tribune sings, Advertising wondrous things!
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School is the advertising agency which makes you believe that you need the society as it is.
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The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith's tyre shop or Blenkinsop's jam. They simply can't do that. And in Australia, occasionally I have to take action.
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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
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Advertising is the fuel of enterprise.
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It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
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People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.
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The advertising industry needs to keep evolving.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
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Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
