Advertising Quotes
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The essence of good advertising is not to inspire hope, but to create greed.
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I went out to some advertising agencies and asked if I could do anything.
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As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?
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My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.
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The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith's tyre shop or Blenkinsop's jam. They simply can't do that. And in Australia, occasionally I have to take action.
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The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
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As advertising blather becomes the nation's normal idiom, language becomes printed noise.
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Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
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Advertising is our printed salesman. It may not be pretty, but it has to be true.
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School is the advertising agency which makes you believe that you need the society as it is.
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We should want our advertising to be compelling.
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Advertising is the fuel of enterprise.
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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
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I think the biggest hole is in criticism. I think there should be more informed criticism. Part of the problem is that in the '90s, the newspapers started losing their A-section and department-store advertising, and that paid for fashion writers and for the big feature space.
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It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
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Hark, the Herald Tribune sings, Advertising wondrous things!
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The advertising industry needs to keep evolving.
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People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.
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I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
