Advertising Quotes
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There's much more money being brought into the advertising and communications business than in the music industry.
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The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith's tyre shop or Blenkinsop's jam. They simply can't do that. And in Australia, occasionally I have to take action.
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When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.
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Driving up the value of the advertising is a big commitment for Microsoft.
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I never took any writing classes or planned to write. But I was working as an advertising copywriter in the late '80s and thought, 'What a shame there has never been a decent book on Jean Harlow,' then thought, 'Why don't I write one myself?' being kind of an idiot and not having the slightest idea what I was getting myself into.
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The essence of good advertising is not to inspire hope, but to create greed.
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School is the advertising agency which makes you believe that you need the society as it is.
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The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
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This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
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Advertising has always been a huge unrecognised source of outdoor relief for the arts.
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The advertising industry needs to keep evolving.
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As advertising blather becomes the nation's normal idiom, language becomes printed noise.
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The most powerful element in advertising is the truth.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".
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The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.
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Advertising is the fuel of enterprise.
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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
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It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
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People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.
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I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
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Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?
