Advertising Quotes
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.
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There's much more money being brought into the advertising and communications business than in the music industry.
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I went out to some advertising agencies and asked if I could do anything.
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I promised to have no partisan affiliation and no subsidy except advertising.
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I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
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Advertising: the science of arresting the human intelligence long enough to get money from it.
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Advertising is the price you pay for unremakable thinking.
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My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.
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People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
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As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?
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Make a Fair Product for a Fair Price, then Tell the World.
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Advertising is our printed salesman. It may not be pretty, but it has to be true.
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Keep advertising and advertising will keep you.
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The future of advertising is the Internet.
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There are no insect eggs in my food.” Mrs. White reiterated. You should use that in your advertising,” Nate suggested.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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The advertising man who spares the midnight oil will not get very far.
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We should want our advertising to be compelling.
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The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
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Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
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I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
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Hark, the Herald Tribune sings, Advertising wondrous things!
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I never took any writing classes or planned to write. But I was working as an advertising copywriter in the late '80s and thought, 'What a shame there has never been a decent book on Jean Harlow,' then thought, 'Why don't I write one myself?' being kind of an idiot and not having the slightest idea what I was getting myself into.
