Advertising Quotes
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.
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Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
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My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.
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I promised to have no partisan affiliation and no subsidy except advertising.
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The future of advertising is the Internet.
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People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
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Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
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You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
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I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
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I went out to some advertising agencies and asked if I could do anything.
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Hark, the Herald Tribune sings, Advertising wondrous things!
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think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
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The advertising man who spares the midnight oil will not get very far.
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I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
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Advertising: the science of arresting the human intelligence long enough to get money from it.
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We should want our advertising to be compelling.
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There are no insect eggs in my food.” Mrs. White reiterated. You should use that in your advertising,” Nate suggested.
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Advertising is our printed salesman. It may not be pretty, but it has to be true.
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Make a Fair Product for a Fair Price, then Tell the World.
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Keep advertising and advertising will keep you.
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The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
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We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.
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I think the biggest hole is in criticism. I think there should be more informed criticism. Part of the problem is that in the '90s, the newspapers started losing their A-section and department-store advertising, and that paid for fashion writers and for the big feature space.
