Seth Godin Quotes

Mass marketing means appealing to the masses which means appealing to the average.

Seth Godin

• Marketing
• Average
• Appealing

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Quotes to Explore

• I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

  

  Karen Joy Fowler
  • Writing
  • Friends
  • Marketing

• Money coming in says I've made the right marketing decisions.

  

  Adam Osborne
  • Money
  • Decisions
  • Marketing

• Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

  

  Natalie Massenet
  • Opportunity
  • Marketing
  • Never Forget

• Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

  

  M. J. Rose
  • Up
  • Wind
  • Marketing

• Books are my art. The movie is someone else's art. But it's great marketing for books.

  

  Barry Eisler
  • Great
  • Art
  • Movie

• Here's my whole marketing idea: treat people the way you want to be treated.

  

  Garth Brooks
  • People
  • Marketing
  • Treat

• I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.

  

  Jack Dangermond
  • Marketing
  • Research
  • Saying

• Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.

  

  Faye Marsay
  • America
  • Opinion
  • Pride

• Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

  

  Usher
  • People
  • Important
  • Trying

• Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.

  

  Raf Simons
  • People
  • Fashion
  • Marketing

• We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

  

  Zong Qinghou
  • People
  • Different
  • Generation

• But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

  

  Warren Cuccurullo Duran Duran
  • Art
  • Business
  • Creative

• Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.

  

  Natalie Massenet
  • Marketing
  • Online
  • Shop

• My biggest fear in life is to be average.

  

  M. Night Shyamalan
  • Life
  • Fear
  • Average

• Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.

  

  Adam Mansbach
  • Time
  • Today
  • Religious

• The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.

  

  Gary Weiss
  • Player
  • Wall
  • Media

• Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

  

  M. J. Rose
  • Different
  • Book
  • Best

• The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

  

  A. N. Wilson
  • Great
  • Family
  • Business

• Marketing executives like big budgets, as big budgets make it easier to grow the top line.

  

  Bill Gurley
  • Marketing

• I say to you that the price of liberty is and always has been blood, human blood, and if our liberties are lost, we shall never regain them except at the price of blood. They must not be lost.

  

  J. Reuben Clark
  • Lost
  • Liberty
  • Blood

• Half the time, my job is basically to talk people off the ledge. It's more psychological than just me picking up some sticks and counting, "1, 2, 3, 4."

  

  Questlove
  • People
  • Up
  • Time

• I think talent has a huge amount to do with concentration, concentration rather than the athletic ability of your neurons. If you can concentrate on an esoteric piece of math, how can you think about the rest of your life? That's why people can leave their car keys in the gutter; they're in the midst of obsession and concentration.

  

  Ethan Canin
  • Talent
  • Math
  • Obsession

• Mass marketing means appealing to the masses which means appealing to the average.

  

  Seth Godin
  • Marketing
  • Average
  • Appealing