Seth Godin Quotes
Quotes to Explore
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Here's my whole marketing idea: treat people the way you want to be treated.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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My biggest fear in life is to be average.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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We were constantly appealing for funds from readers when I edited 'The Black Dwarf' in 1968-69.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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It's kind of an art, going out and performing. I'd like fans to remember me as a guy who would go out and entertain them, give them quality matches, and not just the same old garbage every week.
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I have occasionally had the exquisite thrill of putting my finger on a little capsule of truth, and heard it give the faint squeak of mortality under my pressure.
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The only way to stop the erosion in network television is to come up with shows that are very popular.
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I feel so honored that I've had the opportunity to share my story with so many people.
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I still do love monsters. And when I was a kid, they were really important to me. I couldn't wait for Saturday night.
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Mass marketing means appealing to the masses which means appealing to the average.
