Seth Godin Quotes
Quotes to Explore
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Here's my whole marketing idea: treat people the way you want to be treated.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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My biggest fear in life is to be average.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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We were constantly appealing for funds from readers when I edited 'The Black Dwarf' in 1968-69.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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I'm extremely compassionate, loving, all of those warm fuzzy things, but the outer shell doesn't project that all the time.
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Sometimes a scene may be about one thing, and it may end up still being about that, but the emotionality of it comes from somewhere else, or the humor of it comes from somewhere else, and it gives it that real-life quality.
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This is what I believe about performing: There is no reason to be on stage - there is no reason to be there - if you're not going to put all your baggage somewhere else and just be honest. Whatever you're doing - screw it up, do great - just be there, and be honest. That's the most important thing.
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Mass marketing means appealing to the masses which means appealing to the average.
