Seth Godin Quotes
Quotes to Explore
-
I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
-
Money coming in says I've made the right marketing decisions.
-
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
-
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
-
Books are my art. The movie is someone else's art. But it's great marketing for books.
-
Here's my whole marketing idea: treat people the way you want to be treated.
-
I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
-
Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
-
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
-
Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
-
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
-
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
-
Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
-
My biggest fear in life is to be average.
-
Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
-
The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
-
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
-
The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
-
I started out at Procter & Gamble marketing panty liners, so basically selling women insecurity. I thought there must be more to life than this. Then I was on set for a Dr. Scholl's commercial, and I asked one of the execs, 'How do you get a job behind the camera?' and he said, 'Film school.' So I quit and applied to NYU.
-
I like straightforward names for my characters. When I get too symbolic with names or places, I start feeling like the characters and the story are less read, and I lose interest.
-
I love the Internet; I'm on it all the time.
-
It is a very curious thing about superstition. One would expect that the man who had once seen his morbid dreams were not fulfilled would abandon them for the future; but on the contrary they grow even stronger just as the love of gambling increases in a man who has once lost in a lottery.
-
Mass marketing means appealing to the masses which means appealing to the average.
