- All Quotes
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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
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I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.
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Life's too short to hang out with people who aren't resourceful.
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You don't choose your passions; your passions choose you.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.
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We can't be in survival mode. We have to be in growth mode.
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What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.
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Obsess about customers, not competitors.
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The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”
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If you double the number of experiments you do per year you're going to double your inventiveness.
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The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
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If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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If you never want to be criticized, for goodness sake don't do anything new.
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Cleverness is a gift, kindness is a choice.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
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We are stubborn on vision. We are flexible on details.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.