Claude C. Hopkins Quotes
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause.
Quotes to Explore
-
My favorite thing to do is to wind those guys up by hitting on their girlfriends. I say, 'I think your girlfriend's gorgeous, but it's all right, I'm gay.' They get very nervous after a few minutes!
-
Bigotry tries to keep truth safe in its hand with a grip that kills it.
-
Women are blessed with energy - a power which is unique. I have been very fortunate to have played strong women and explored their strengths through my films.
-
I don't want to get too philosophical, but in a sense, you're given this gift, this sort of creative force in you, and I think everyone has it, and it's completely unique to you. And you as a person have a little bit of a responsibility as its shepherd if you choose to incorporate that into your life.
-
Be who you are and be that well.
-
Drama is easier to do because you just have to have the emotion and not get caught acting, but comedy is much harder.
-
If you do not conquer self, you will be conquered by self.
-
They didn't accept me theory - not a theory, but just a thought I had about this character. I noticed that this man only exists when the boy comes into the grocery.
-
How very little can be done under the spirit of fear.
-
I'd been touring for so long, seven years. For a year and a half I'd just been curious about what it was like not to tour. It's like if you were to lift a 100-pound barbell with your right arm for seven years, eventually you'd get really curious about what your left arm was capable of.
-
We have to change the kind of free trade deals we sign. We would have to change the absolutely central role of frenetic consumption in our culture. We would have to change the role of money in politics and our political system.
-
On banks, I make no apology for attacking spivs and gamblers who did more harm to the British economy than Bob Crow could achieve in his wildest Trotskyite fantasies, while paying themselves outrageous bonuses underwritten by the taxpayer. There is much public anger about banks and it is well deserved.
-
Every single administration in American political history has put cronies and pals and donors into political positions. But normally those people become the ambassador to Liechtenstein or the deputy undersecretary of commerce.
-
I was the only Christian on the cast, but that was cool because we all respected each others talent and mostly they respected me a lot even though I was the only Christian.
-
We - we spend a lot of time, scholarly time, thinking about love and sex, but very little about the - the kind of joy that can take over a crowd of people or a group of people, in festivity, in ecstatic ritual of some kind, in celebration.
-
It's an unfortunate reality of life that toxins are constantly building up in our bodies.
-
My family is from Nigeria, and my full name is Uzoamaka, which means 'The road is good.'
-
To Americans, English manners are far more frightening than none at all.
-
When life gives you lemons make melons.
-
I've always been really hard on myself. If I didn't book a job, I would cry.
-
I wanted to come back with the team I grew up with.
-
For someone who has been so important to my career, I have had absolutely no interaction with O.J. Simpson one-on-one in my whole life. I've tried many times. I have written him in prison, I've had other contact ... but he never responded, so I have never had a conversation with O.J. Simpson, never met the guy.
-
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause.
