Claude C. Hopkins Quotes

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins

• Purpose
• Sales
• Advertising
• Profitable

• Previous
• Next

Quotes to Explore

• From a motivation perspective, helping others enriches the meaning and purpose of our own lives, showing us that our contributions matter and energizing us to work harder, longer, and smarter.

  

  Adam Grant
  • Work
  • Purpose
  • Perspective

• The music comes through me, and I let it come the way it comes, and it shapes itself. I just hold space for it. I don't intend to write it for a purpose, but it comes as it comes and am proud of the way it can support change because I believe strongly in what I sing about.

  

  Xavier Rudd
  • Music
  • Believe
  • Change

• A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.

  

  Gary Hamel
  • Purpose
  • Sacrifice
  • Innovation

• A lie with a purpose is one of the worst kind, and the most profitable.

  

  Finley Peter Dunne
  • Kind
  • Purpose
  • Lie

• I believe we are created in the image of God for a particular purpose, and I believe that with all my heart.

  

  Sam Brownback
  • God
  • Believe
  • Heart

• Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.

  

  Dale Carnegie
  • Purpose
  • Best
  • Picture

• I have always argued that newspapers should not have any civic purpose beyond telling readers what is happening... A reporter who doesn't quickly tell readers what they most want to know - the score - won't last long. Better he should teach political science.

  

  Jack Germond
  • Long
  • Science
  • Political

• There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

  

  Fairfax Cone
  • Up
  • Good
  • Mind

• I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

  

  Padmasree Warrior
  • Respect
  • Space
  • Leader

• You just don't see the same type of all-purpose entertainers nowadays.

  

  Taye Diggs
  • You
  • Purpose
  • Same

• What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

  

  Salar Kamangar
  • Business
  • Goals
  • Advertising

• Allow the president to invade a neighboring nation whenever he shall deem it necessary to repel an invasion,and you allow him to do so whenever he may choose to say he deems it necessary for such purpose - and you allow him to make war at pleasure.

  

  Abraham Lincoln
  • May
  • War
  • Purpose

• Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

  

  Patrick Whitesell
  • Work
  • Real
  • Business

• I think that educators are in sales. Essentially, what you are doing is making an exchange with your class. You're saying, 'Give me your attention. In exchange, I'll give you something else.' The cash register is not ringing. It's not denominated in dollars or cents or euros, but it is a form of sales in a way. It is an exchange.

  

  Dan Pink
  • Think
  • Attention
  • Saying

• Artists forget than the first purpose of a comic character is to convey emotion. Everything else, like realism, or other kinds of virtuosity, is an optional extra. If you sacrifice expression for the sake of other concerns, you're putting the cart before the horse.

  

  Ted Naifeh
  • Character
  • Purpose
  • Horse

• My dear Excellency! I have not gone to war to collect cheese and eggs, but for another purpose.

  

  Manfred von Richthofen
  • War
  • Purpose
  • Cheese

• We should not televise trials. There's only one purpose for a criminal trial. It's to determine whether or not the defendant committed the crime. Anything that interferes or has the potential of interfering with that should automatically be prohibited.

  

  Vincent Bugliosi
  • Purpose
  • Potential
  • Trials

• I love going to tag sales, to auctions.

  

  Lara Spencer
  • Love
  • Going
  • Sales

• The payroll tax is affecting sales. It's causing sales declines.

  

  Fred DeLuca
  • Sales

• With a private company, you've got to get into who's investing and what's the balance sheet like. So going public is a positive thing from the perspective of the sales organization.

  

  David Duffield
  • Positive
  • Balance
  • Perspective

• I don't really believe in the type of pressure that people are wanting to put on the type of music that I make.

  

  Kendrick Lamar
  • People
  • Music
  • Believe

• The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

  

  Claude C. Hopkins
  • Purpose
  • Sales
  • Advertising