Marketing Quotes
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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In terms of the timeline, 'The Force Awakens' came out in December of 2015. I got the role in November of 2015. I was auditioning and waiting to hear back when their marketing machine was everywhere. It's like you're going for something that's so high stakes, and you try to remind yourself, 'Okay, stop thinking about it,' and it's everywhere.
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As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Probably, if I created a venture fund, I would create a firm with virtual services not too different from the a16z model, but without employing people. So I would get CPOs, engineering talent, marketing people who wanted to be involved with the venture fund and provide services.
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At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.
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There has never been any proper commitment to marketing these artists and their music. We are not Sony.
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I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.
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It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.
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All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
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Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
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I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well.
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On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
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A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
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The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.
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I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!
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Recorded music is more a marketing tool than a revenue source.
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Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people
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Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
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I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.
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Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.
