Customer Quotes
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
Barbara Bund
Philips is a very large Dell customer, and we have a very strong relationship that will continue in a variety of ways.
Bob Kaufman
The nature of any human being, certainly anyone on Wall Street, is 'the better deal you give the customer, the worse deal it is for you'.
Bernard Madoff
We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.
Nicky Oppenheimer
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs
We should never be allowed to forget that it is the customer who, in the end, determines how many people are employed and what sort of wages companies can afford.
Alfred Robens
Love is the merchandise which all the world demands; if you store it in your heart, every soul will become your customer.
Hazrat Inayat Khan
To succeed in business, put the interest of the customer ahead of your own.
James Cook
The business cannot ignore what customers are saying when the message is clear: We're not on our game.
Steve Easterbrook
A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.
Christopher McCormick
The intellectual's hostility to the businessman presents no mystery, as the two have, by function, wholly different standards. While the businessman's motto is the customer is always right, the intellectual's task is to preserve his perceived standards against the weight of popular opinion.
Bertrand de Jouvenel
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian Solis
